Why “Launch and Iterate” Is a Lie Most Teams Believe with ITIMAR GILAD

AI makes it easier than ever to build and ship—but are product teams building the right things? Itamar Gilad, former product manager at Google and Microsoft, explains his GIST framework (Goals, Ideas, Steps, and Tasks) and how teams can use evidence, idea evaluation, and early validation to avoid wasted effort. He also shares how AI can accelerate the product development process without losing sight of what matters: delivering real value to customers.